Guerrilla and Direct Marketing Masterclass – Salon Punk Shop
Salon Punk Shop
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Guerrilla and Direct Marketing Masterclass

Salon Punk Shop

Guerrilla and Direct Marketing Masterclass


The Direct Marketing Masterclass

7 DVD set from a two-day Masterclass on Guerrilla marketing.

Cheap, fast, easy to copy guerrilla marketing techniques that have a proven record and history of powerful results. Filmed over two days with special guest joining Alan during the program.

Quick Overview… Here’s Just 3 of The Crucial Areas We’ll Cover Over The 2-Days:

1. Slash ALL Your Inefficient Marketing Costs – Save Literally Thousands Of Pounds Annually… never again waste money on poor, unmeasurable, or notoriously inefficient advertising. (you know a bit like “run an advert in the newspaper and HOPE of all hopes … it works!”)

This is NOT *theory* opinionated based marketing like that… Discover how to make every single last penny spent as a “Guerrilla Marketer” bring you higher ROI returns than you ever before experienced. We’ll break down all the forms of advertising, and show you exactly where and how to focus your ad energies into incredibly profitable, PROVEN, and efficient ROI investments.

2. Soar In New Profits With ALL Your Chosen Forms Of Advertising (we’ll help you choose the best forms of advertising – and we’ll show you very simple secrets on how to write ads that pull eye-popping results) We can’t promise specific results for you – but many businesses we have both worked with, double, triple, even quadruple sales profits (sometimes even more!).

This is not hype – and you’ll read actual testimonials on this page soon! This may sound unbelievable for now (if you already use advertising you will find most of this page HARD-TO SWALLOW!), but we will give you dozens of direct marketing “guerrilla” strategies that are already PROVEN to increase your ROI for any business, INSTANTLY! When you see them for yourself – you will understand why they are so profitable. 

3. Destroy Your Competition Without Attacking Anyone (you won’t care how big their advertising budget is – they can’t stop you when you become a Guerrilla Marketer!) Lots of details on how you’ll do this below… Or, imagine this… if it looks strategically favorable, you will know the exact secret strategies to irresistibly convince competitors to work for you (without you spending a penny). They could easily become the most powerful PROFIT allies you could ever have – you’ll see some pretty amazing how-to later in this page…

Your Business CAN HAVE A Harder Than Diamond, Rock-Solid Profit Foundation For Life… Discover Stuff Like …


  • How To Build an Empire Without a Kings Budget. You’ll never need to think about advertising budgets again like you used to cause were going to show you low cost, high return secret advertising techniques!
  • How You Can Become The Only Choice In Your Market Place In Just 5 Stupidly Simple Steps. Lets say there are 25 businesses similar to you in your town. Were going to reveal to you how to become the ONLY number they call using a ridiculously simple *ORANGE BEETLE* technique
  • How To Locate Heaps of New Paying Customers With Just One Quick Phone Call! (You’ll love this. No budget. No cost. No investment. Why? You’ll find out in minutes the easiest, simplest, cheapest way of getting heaps of brand new customers overnight!)
  • How To Create Happy Alliances With Your Biggest Enemies in Business. Your business enemies can become your greatest ever partners. Watch this 3 step plan for creating hugely profitable alliances in minutes!
  • The Fastest and Closest Guarded Secrets For Making Money Using The Web. In the simplest terms ever we will show you how to create INSTANT PROFITS using the power of the web. All proven. Packed with proof for you. This’ll blow you away when you see it in action.
  • The 7 Secrets You Must Know To Turn The Internet Into a Cash Cow. Easy. Easy. Easy! The must know 7 steps to turn any web business into a cash-cow.
  • The Secret of Getting a Full Page Newspaper Advert For The Price of a Classified. Can we reveal to you how you can get your next newspaper advert for FREE? Copy this to the letter and it’ll slash your annual advertising budget by literally tens of thousands (virtually no one does this!)
  • The Greatest, Biggest, Boldest One Thing You Must Know About NEW Marketing for The Web. Revealed: why doing the same old thing online that most marketers keep harping on about will be doomed to total failure (and how you can avoid this very same trap!)
  • How To Pack Out a Seminar and Make It Your Biggest Payday EVER! (this is the most outrageous secret for massive profits that is NEVER used and is proven to work like crazy … and we’ll show you real stats to prove it)
  • How To Make a Sales Letter Your BEST EVER Sales Person With Sales Figures You Can Go Buy a New Car With (when you understand this prepare to see an instant decrease in wages, costs and stress. Then prepare again for a massive profit increase)

This stuff works every day because … 100% PROVEN Guerrilla Marketing Strategies…


  • The Whole Truth About Why 99.9% Marketing Is Complete Fraud (and when you know about my ADVERTISING IS DEAD principle only then will you begin to make money from your marketing)
  • The Absolute Truth Behind SO-CALLED New Business (how about we take you through a simple plan to explode your current business without pulling in one new client? Guaranteed to increase your business by at least 30% in weeks) 
  • The Cutting-edge Truth About Why Business Records Are Like a 24 Carat Diamond Right From The Mines of South Africa (and my 5 step plan for digging deep into that mine and hauling out lost or hidden profits fast) 
  • Another 11 Truths About Flat-Out-Failure Advertising (you have been lied to about advertising. This 11 step plan exposes the lies to you so you make more money and save a fortune.) 
  • You Must Know These Details And Secrets (Shhh!) To Convert More Sales. Secret Stuff Like … 
  • Simple WebPages With Zero Navigation Increase Sales. I’ll prove it to you and show an actual example of WHY all navigation should be stripped and trashed my 99% of sales pages online. 
  • Clean High Quality Hand-Written Envelopes Increase Sales and Response. When you understand this little gem-like secret you’ll never use machines and address labels again. 
  • Using Words Like a 12 Grade Kid To Communicate Your Message DOES/PROVEN/WILL increase your sales. Here’s your 5 step plan to cut out *grown up language* to increase your response.

And even more stuff like…

  • The fundamental problem with 98% of advertising — once you understand this critical mistake, you can create advertising that literally becomes a money-making machine that you turn on and off AT WILL


  • The 2 types of advertising – ONE makes you skint and cashless before you even start (yet it’s the method recommended by nearly EVERY advertising agency and newspaper in the world) … the OTHER can pull in mega sales for just pennies in your pound
  • How to get trail-blazing results from any advert you write (even if it’s your first campaign and you don’t have 2 pennies to rub together)
  • The simple, simple secret that has saved us and our clients tens of thousands of pounds in wasted advertising, while also being responsible for HUGE returns (in fact, if you apply this little secret as one of your “life rules” you can virtually guarantee your success in any field you desire)
  • Actual ‘killer’ examples of successful guerrilla marketing to illustrate every strategy we give you (stuff like how that long endless copy that most ad agency hate will increase your sales)
  • Everything made so simple that even a 12 year old could understand it and apply it for profit (which means it’ll be a cinch for you) – you get virtual A … B … C… instruction to advance your skills at super speed
  • The mystifying tricks you can use to get people eating up and responding to your marketing like stealth tigers chasing wild bison in Africa. (truly … use these techniques and your prospects will hang off your every word and be desperate to give you their cash)
  • Why writing guarantees that can calm even the most blubbering mess … send your sales through the roof … and have newspaper editors knocking your door down to interview you (Thought it was impossible? It’s not. And it’s easy)
  • How to turn your business card into the greatest … and most low-cost … selling tool you have – so good in fact that people hold on to it like gold and authors feature it in their books as the most amazing marketing tool they’ve ever seen (yes, this happened to me!)
  • The exact action-getting words you must put in every order coupon (for example did you know there are at least 5 hot button words you could use today to increase your response? We’ll reveal them to you.)
  • The behind-the-scenes ad-writing low-down – this is the stuff you never get to hear … only guerrilla marketers share these top secret tips with each other, but we tell you HOW you need to think if you want to create ads that are pure money-making classics

NEED I GO ON? … You’ll get the above and much more!!!

Here are just a few nice things said about the classes above.

 ★ ★ ★ ★ ★

Hi Alan, Your 2008 Masterclass DVD set is blowing my socks off.

To be honest, as somebody who has studied copywriting for almost 5 years now, I was hesitant to invest in your course. Having seeing it, I’m delighted I did and I will certainly be watching it again.

As a business growth coach, I’ve written decent copy in the past that has pulled in good sales and turned my clients’ businesses around. But I found myself compelled to watch all your dvds in a row, taking notes the whole time, knowing that while I was sitting there my ability as a copywriter was moving to another level.

I found your down to earth approach and your experience of doing it for real for your salons meant that you talked from the heart. You clearly have the depth and breadth of knowledge to answer quickly without and your were delightfully bullshit free.

Since I watched the training on Thursday and Friday last week, over the weekend I’ve written some new headlines, built a swipe file of 30 old ads I found on the web as well as a long list of ideas for my clients. I’m also half-way through writing a brand new ad that will go in the back of free taster documents I give away.

As somebody who already writes copy professionally, you have given me a bit more of that elusive “common sense”. In fact it’s been staring me in the face all these years but I didn’t see it. I actually found myself nodding and laughing as you talked. I need to go now – I can’t waste time writing to you when I’ve got all these new ideas to put into practice! If anybody needs to learn copywriting, including my own coaching clients, I’d suggest they start by buying your dvd training. After that they can choose how much they want to read and what to read.

Your training is a definite short-cut to success that will pay for itself over and over again.


Lee Duncan

Business Growth Coach 

★ ★ ★ ★ ★

 Hi Alan, Well…all I can say is…I’m so grateful you gave us the opportunity to have a full day with a Non-Conformist Marketer...even though you brought the rain Down Under!

I took hours and hours to write a headline before and now they are coming to me in a flash! It’s such a massive difference and has made me feel so much more confident about my writing skills.

I can’t thank you enough, Alan!

Liz Winstanley, Sydney, Australia

★ ★ ★ ★ ★

“Alan you have a brilliant marketing mind which is constantly thinking about how to make your clients look different from their competitors. Which means any marketing that you create ‘cuts through’ and has massive impact. I would recommend any business owner use your mind … take your advice … and do anything they can to work with you because you will make them a lot of money – fast.

You are without doubt THE best direct-response copywriter/consultants in the UK and I’m proud to work with you.”

Brett McFall, CEO,,

Gold Coast, Australia

★ ★ ★ ★ ★

G’Day Bridge Walker,

Hope all is well over in the English countryside….with Orange Beetles in the back yard… Before Alan’s Sydney Non Conformist Master Class I knew a bit about copywriting, but it always took hours and only got an average result.

Now I have done Alan’s course, I know where to get great, tested unique templates. This save’s me hours each time I write, and I have a much better and tested result, leading my customers by the hand, from my landing page, through my copy and into the “PAY NOW” box.

Bingo, mission accomplished!!!


Andrew Dale, Melbourne.

★ ★ ★ ★ ★

Hope you’ve got over your trip home…it’s a bloody long way! Thanks for spending the time with me in Sydney. For me it was a rehash of what I mostly knew but hey you have to keep turning up. What I like about your style is the fact you copy the old masters and walk your talk.

Also you are easy to listen to and understand. The main thing I got from the day was the headline I adapted …I think from John Caples “Are You making These Mistakes With Your Prostate”. I will be testing this to see if its beats my current control. I expect it will so a day with you…well spent. Mate, once again I’m happy we met and look forward to the next time we meet.

To your good health,

Michael Fullick, Sydney, Australia 

★ ★ ★ ★ ★

If you’re thinking hard about whether to invest in good, no, amazing copywriting for your business, my advice would be to stop thinking and just do it. You won’t regret it. It is an investment not an expense! Alan wants you to succeed. All I can tell you is that after an intensive copy writing weekend I am going home with great new skills and strategies and so can you!”

Rachel Goodall,

Devon, UK 

★ ★ ★ ★ ★

 “What I liked was seeing how Alan processed things when writing copy. I have things from today that I can use and work on as a direct result of the workshop. Thanks Alan”

David Lee,

Sydney, Australia 

★ ★ ★ ★ ★

 “The Next level Masterclass was a true revelation. I learnt how to construct and deconstruct sales copy that generates sales. These skills are essential to anyone selling any form of product or service. I have absolute confidence now that I can significantly boost my business using the skills I have learnt and will continue to develop. What’s even more exciting I believe that I can become an effective copywriter myself?”


love Lovemore, London, UK 

★ ★ ★ ★ ★

 “Alan, I knew you were ‘The Man’ before this weekend, that’s why I came – but what an enlightening two days! I’ve learnt so much, I’ve enjoyed the humour, I’ve felt comfortable and supported by you and your team. And I’m taking away clarity, content and a desire to drive my copywriting business forward.

Thanks for everything”

Janet Swift, UK

★ ★ ★ ★ ★

 “I have had a great 2 days. The content was structured perfectly for me and where I am in my business. Well done Alan- A truly successful event!”

Ray Brock,

Devon UK 

★ ★ ★ ★ ★

 “Alan Forrest Smith’s Next Level Masterclass was fantastic! By day 2 we were all learning how to think in a completely different way and discover how to use different angles. Brilliant weekend”

Anne Pearson, Preston, UK

★ ★ ★ ★ ★

 “Alan’s Next Level Marketing weekend was the most complete content rich event I have attended. It has propelled my skills and business understanding so quickly”

Colin Kendall Torry

★ ★ ★ ★ ★

“Alan’s Next Level Masterclass was fantastic I knew nothing about copywriting before, but I now feel confident going home and doing my own work… plus, it was great fun! I would happily recommend it to anyone, either with or without experience- you are guaranteed to learn some new tricks.”

Kiri Kendall Torry

★ ★ ★ ★ ★

“I have thoroughly enjoyed the last two days- and learnt a huge amount! Thank you Alan for your good humoured and patient help, advice and excellent course.”

Paul Turner 

★ ★ ★ ★ ★

I came to this course knowing absolutely nothing. After attending Alan’s copywriting course I feel confident that I have the tools to write great copy! Thanks Alan”

Sindy Richardson, London, UK 

★ ★ ★ ★ ★

“Alan Forrest Smith is a master of his craft. I learned everything I needed to walk out of his weekend workshop to write a compelling order pulling sales letter, and that is exactly what I did!”

Jason Cohen 

★ ★ ★ ★ ★

“I feel more confident about copywriting now and the Next level weekend was a blast”

Judith Morgan 

★ ★ ★ ★ ★

“I was really excited about coming to the Next level Marketing event and Alan over-delivered against my ultra-high expectations. Anyone who wants to be successful in marketing or copywriting must attend Alan’s courses”

Brian Harvey, Manchester 


★ ★ ★ ★ ★

Excellent workshop that helped me to learn more on copywriting that will boost the income for my websites”

Yogesh Vedd


★ ★ ★ ★ ★

“A brilliant weekend packed with quality information. Alan Forrest Smith has a wealth of experience which shows in his excellent delivery”

Amy Gill


★ ★ ★ ★ ★

“This really was an amazing course. Alan is an excellent presenter and the information provided was second to none.”

Dapinder Singh 


★ ★ ★ ★ ★

Hi Alan,

Re your Tweak of Accent on Beauty Sales Letter Testimonial enclosed….

Alan , after your tweak of a recent sales letter I sent you to review….we sent the letter to initially 200 clients and had 20 bookings in first two days….that’s over $6,000 in 48 hours!

Thanks for applying your amazing copywriting skills.

Regards, Anthony Babyska,

South Australia

Anthony had a 20% response rate (the national average is 1% and below. Anthony 

You know what that results meant to Anthony?

It meant a 500% return on his investment with me for his training. If that’s was the result he had with one letter imagine the results he has over 12 months! MASSIVE! 


★ ★ ★ ★ ★

Meet Jay Abraham

The guys dealing with one of his promotions in the UK were struggling to get a response from a letter. I showed them how to write a new headline. In fact I ended up writing the headline. I changed 12 words from 17 words. The results was … just under $200,000 in sales in less than 12 hours. 



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