Salon Builder Articles

Despite all the doom and gloom of e-commerce takeover and the threats to brick and mortar business sales 92.3% of retail sales were made in-stores. Obviously, as a hair stylist, you could not cut clients hair from your website anyways but it is reassuring that only 8% of the sales were made online. (Source: HBR, Quarterly stats) Now that we know that Brick and Mortar is here to stay, we can all take a deep breath and focus on the changes to the way people buy services and how to adapt to the changes in order to keep your business growing. Here are some ideas to make the most of your brick and mortar salon Creatin ...

Want to be a salon celebrity without living your station? (And deepen client loyalty?) One client told us she had tracked the time spent on Facebook every day and with her own admission it turned out she’d been gazing at the screen for over 4hours every day… that’s a massive 120 hours every month spent on messing around on Facebook. Can you relate? While there is nothing new in the love of Social Media as a salon owner and a person responsible for bringing clients in the salon, you can use that time to actually build real relations with your clients and Facebook last year took the concept of engagement to a whole ...

Best time for salon promotion? Mondays for pub owners and salon owners are the same – Quiet for clients, busy for managers. How’s so? Pub owners are busy receiving deliveries… Shop owners on the other hand, are busy (or at least should be) getting ready for the week ahead, that means making sure the salon is marketed, promotions are sent out, client letters are done and ready to send, social media is set up and scheduled and at least 21 more ways of keeping your salon busy and buzzing are done and ready. Sounds a lot? Don’t worry it should not be, in fact, you may only need to start using one proven new client ma ...

When I was a hairdresser and salon owner I very quickly understood that in a town of 35 salons I would need to stand out. I did. We did. After almost 20-years we were the biggest the best and the only option for redesign. Everything I learnt from that process I put into my other brand Orange Beetle. Let me explain. It became apparent (looking back) that my specialist marketing services were going to be high-demand very fast. Around the mid-nineties it really started to take off. I had no name for this fledgling but fast growing business. The brand had to have Personality Consistency Recognition Distinction Logo ...

Whether you expect repeat sale or not, you should say thank you regardless, it is given. With such human selfless act you can be forgiven for not thinking about the brand and it’s loyalty and you would be right. But next time you service the client(s), go an extra mile with these 5 easy ways and see the sale go up without extra effort. Say thank you with these 5 offers 1. Receipt Discount offer It’s a cost-effective way to offer a discount to the satisfied customers while they are in the “buying mood”. Special offer on a receipt can be as simple as £10 off or 15% off the next order. Make sure they are relevant to ...

Baby-boomers have been replaced by the Millennial Generation, they are some 81 million kids (Source: Google) who already entered college and the workforce and they will spend $1.4 trillion every year (Source: Accenture). Here are 3 (and a bit more) massive Millennial marketing trends you can adopt right now and see what they could mean for your salon business. 1. Social Content It’s a social time, from Generation YouTube to Instagramming when it comes targeting Millennials online your customers are one of your most valuable tools, simply put, over 50% of your customers trust social proof over any other advertisin ...