Salon Builder Articles

Thank you Alan from the industry Today I received this email from the CEO of best selling SALONOPINION.com magazine. The praise was for the amount of work that has gone into SALON EXTREME 21 business builder manual. I’ll share it with you exactly as it arrived. “Hi Alan The way I see it as we begin our journey through 2016 is it’s going to be an even tougher challenge being a salon owner, manager, beauty therapist or stylist and it’s definitely going to be even more of a challenge as we approach 2017. The fact is our clients are bombarded with so much confusing information and marketing which quite often makes us ...

Local salons reviews have been a massive part of the hair salon marketing. In the past, recommendations relied on word of mouth (in fact it still does), but more and more online reviews have become an absolute essential for clients. So whether your salon has a website or does not, your shop have been reviewed probably as I type this letter. Why do online salon reviews matter? To start with, more golden/yellow stars your salon gets online, more clients you’ll attract in the shop, simple and here’s the reason why… In a nutshell, reviews provide instant social proof, so if your new clients are anything like me, nerv ...

Santa helpers must be giving a long list of toys to Santa to stock up and deliver them down the chimney. If you have a small salon businesses how do you know if somebody had asked Santa for the hair shampoo that you are selling from your gift-shop? If Santa does not knock at your shop try adding 3 quick ways to increase holiday foofall in salon, after all you want to maximize sale from the retail sale. 1. Chase salon clients Have you ever visited a website and even after you close the browser whenever you open a browser, the same website you visited keeps popping up everywhere? Imagine if your clients visited you ...

Your ultimate beauty salon business goals Some businesses use sophisticated tools and spreadsheets, I personally tend to sit down with a sheet of paper and a pen to scribble some notes for the year ahead. I tend to do so around December time, just after Christmas but before New Year. It always feels a good time to review, readjust and set new business goals (or personal goals, since for most salon owners business and personal can be same). In your beauty salon business, the ultimate goal you have to pursue is to grow and thrive in the ever-growing salon industry packed with new entrants and established competitio ...

…Because only one in 25 hair salons market well By the time I reach the end of Ashley Road I can easily count at least 25 hair salons, but I only pay a visit to the one that I finally discovered after 5 years of living in and around Manchester, in “my” salon I like both, the shop and the stylists. The reason for my affection is simple though… I like the shop to be busy (it creates greater buzz and makes me feel good), I like the stylists to look cool (makes me feel they’ll care about my look as well), I like the staff to be friendly and in general I like that it feels like everyone is happy to be there. And indee ...

Is your salon Halloween ready? I love Halloween, reminds me of the first time I moved to London, it was 2001 October the 6th and it felt very scary smile emoticon 14 years on, it feels the most important decisions that also happened to bring the most fun and fulfilling outcomes were the once made in spite of fear. Anyways, back to your salon and here are some quick spooky salon marketing deadlines for Halloween 2015: 1. If you have not done it already, now is the time to create a great shop window display of scary monsters and spooky spiders. The spookier the better. Not only your salon will look great, but it wi ...