Salon Builder Articles

Above: Alan Forrest Smith consulting salons in Switzerland Dear salon owner Last week we had an email from a salon owner, based in sunny Spain. Her concern was Spain been a country with different culture, it’s non-English speaking population was not used to same tactics and strategies in salon marketing as we know in England, therefore would not work as well. What you have to remember is receiving kind of emails is not unusual… asking whether this or that salon marketing strategy would work in this or that country…so nothing new, but since we had quite a few concerned salon owners asking same question we thought ...

Salon marketing for Christmas? Dear Salon Owner You’ve been working your butt off for the whole year to get your salon packed with customers for the serious fever ahead. Christmas is approaching, and it’s time to really own this thing – which means getting serious about salon marketing promotions for every week and days that are left until Christmas. Here are your seven essential tips to pack your salon clients! 1. Think the whole salon marketing process through Don’t worry, you don’t need a salon marketing degree to plan entire marketing process, but you do need to take some time and get serious about the whole ...

What One Thing Do ALL of Your salon Customers Do At Christmas? SPEND – SPEND – SPEND!! Did you realize shoppers WILL BE spending over £17 BILLION this year on Christmas gifts in the UK alone and the big spend has already begun? Will They Be Spending With You? in your salon? Just look at some of these incredible numbers. The average British person will spend over £359 on gifts Only 57% is spent on the high street 38% online 5% outside the country Now look at this figure Over 88% of 18-35 year olds buy online Over 59% of over 55 year olds. The bottom-line right now… It’s a buyers market and people FIND cash to ...

Here’s The Fastest Way Ever For You To Build Your Hairdressing and Beauty Salon Business! Today in 2012 I am an author, recognized expert copywriter, public speaker and marketing consultant with clients all over the planet. Below you will find a very brief history about me and Salon Punk. The real Alan Born in Scotland (Edingburgh, Leith) to hard working parents. A totally eccentric mother and a very loyal father. The third of three boys and one girl. Leith was a very working class area on the docklands. I lived in flats called Fort Place. The harbour or Newhaven was across the road from my home. Actually this is ...

How One Sad Faced Stylist Lost His Way To The Darker Side Of Hairdressing By Moving 50 Yards Across The Road … and How YOU CAN Learn From It! Hey Alan here. Darren is the stylist that’s a total numbskull! And with less brain than a rare humpback whale (their brain is the size of a pea!). I’ll prove it to you. Okay, this hungry to succeed hairdresser began work with me years ago. He appeared to be an honest, hardworking, loyal stylist. He worked hard and got paid well. Some weeks he could earn upwards of £1,500! Overall he was a good team member and great stylist. So, you ever get the feeling things aren’t quite r ...

Q: I have a stylist who generates good results. Problem is, he is confrontational and, in a word, pisses people off. You either love him or hate him. Oh, I might add, he has a history of hypertension, which has caused him to be hospitalized more than once. I have spoken to him on many occasions and documented those conversations about his people skills or lack thereof. Do I have the right to fire him? A: Yes! You don’t have to put up with a stylist, or any other salon employee who is disruptive, disrespectful, rude, mean, or nasty! You can and should hold all workers to the same standards for professional conduct ...