Salon Builder Articles

There’s a part of hair and beauty salon marketing that can’t be written down here. It’s called the ‘vibe’ So what’s the ‘vibe’ in your salon man? Lets take you for a second. You know when you walk into anywhere and it just ‘feels’ cool, it feels right, it has a cool vibe’ and you love it? I did one just the other day. I walked into a shop and it felt c.o.o.o.l! That’s because you feel part of something when you walk in, when you sit down, when the service comes and when you leave. It’s wow factor, cool factor, it’s the salon ‘vibe’ The reason for that is at a deeper level all clients want to be part of something, ...

Salon Marketing from Bad Reception? Do top salons practice good salon marketing? Yesterday I went into a top salon in Manchester city centre where I live. This is the salon of a TV star. I looked a mess after being to the gym, sweaty and scruffy. This salon looks a million dollars. So I walked in and up to the reception desk. The receptionist never blinked, looked at me, acknowledged me as I stood there for the next 5 minutes waiting for her to stop talking to her friend about kids and schools! Eventually she had a moment for me. “Yes?” She said. I thought, clearly I haven’t come for new shoes so why talk to me l ...

I have a client with a salon, lets say his name is John (it’s not but he’ll kill me if I say his name). 7 months ago John opened his first salon. 1,800 square feet in the city. The salon furniture cost John a small fortune. The sofa alone cost just under £7,000 so his new salon clients can sit and feel luxurious when they come into the salon. Then there’s the desk, seriously it looks like it came from a space ship, it’s pretty cool and cost over £12,000 to create. The first impression when you walk in is swish, swish, swish! I could go on about how brilliant his hair salon looks and it does look brilliant. Anyway ...

Salon Punk Gets a Total Make-Over for 21St Century! Sneek shot of new website above! In 1999 I created my first salon website and promoted something new called, Salon Column Builder. Then it was a powerful and still a powerful salon marketing tool for any salon today. It’s been copied time and time again by so-called experts in marketing with no experience or others that have no salon expertise but are great at copying. I’m flattered to say the least. Now it’s time to go to a new level. In 7 days time it’ll be discontinuing Salon Column Builder for good and replacing by my all-new, very powerful Salon Marketing S ...