Salon Builder Articles

Interview with salon experts. Collectively these experts have over 50 years of salon experience. Today they are sharing their insights of ups and downs of being a salon owner. Listen to Alan Forrest Smith and Steve Winder from SalonSoMagazine as they reveal their own experiences. Note: it’s an audio recording, so please ignore the image background which says no sound, it works! 🙂   Enjoy and don’t forget to check out Salon Punk Podcasts for more stories. Salon Punk ...

Can you build your salon using your smartphone? In this episode of Think Outside Salon Box over 38 minu, es Alan talked about growing salons using Social Media and Smartphone What works in salons, what does not? Some good questions were asked things like… Getting new stylists busy What to say on Social Media what not to say How to stop other salons from copying your ads and promotions Recruiting staff And other questions that most salon owners like yourself will be asking, so go ahead and LISTEN HERE. Stay connected Alan & Tamara ...

During one of Salon Punk recordings, Alan shared (off records) the story when his salon was almost fined by the council officer, in fact it was not just the council officer but also a policeman knocking on the salon door. Sounds terrifying, but as a young salon owner what Alan had done was a desperate attempt to attract new clients, he just did not realize he was breaking the law. Alan heard of a thing called a flyer, so he decided to create a salon flyer, he wrote an ad copy, took it to the printers (good old days) and ordered a thousand copies in print. He then went around every single car park in the town wher ...

I’ll say this once. Don’t be offended it is what it is. When I was a salon owner sometimes it was shit! Shit being the boss. Shit owning the salon. Shit being in control. Shit trying so hard and getting so little back at times. And shit, when you make everyone in town, look amazing when frankly I was feeling like crap! Just shit. One day I went to my salon. Helen was a troublemaker. She decided it would be fun to get as many staff to leave on the same day. That say arrived and I lost five stylists and three juniors in a single day. The following week there was just me and Kat and Sharon. Back to the beginning all ...

This is a story of The Real Cost of Not Marketing Your Salon! We had a call from a salon owner the other day inquiring about salon marketing. When I asked what he does to get clients at the moment, she replied the salon has been relying on existing clients and a few walk-ins for sale. She then went on to explain that they still don’t have a salon website or do much on social media, in fact, she admitted very frankly they don’t do any salon marketing at all. And the usual thing that she is the stylist/owner that works really hard to pay for everything while her 4 other staff are only half busy. It’s a story ...

If your stylist leaves and take all your clients with them and the same process happens all over again every few months how much will it cost you in lost sales? While we long talked about solving staff problems there has been an official research conducted only recently that proves that bad recruitment process costs brands in the millions! Providing poor recruiting experience could turn your stylists off your salon brand and it could cost you thousands and even more. Without a doubt recruiting the right staff who wants to be loyal to your salon, and stop them from leaving is one question many salon owners are lo ...