Salon Builder Articles

It’s always a good idea to make some noise, especially during holiday season. But for a busy salon owner, spreading the word and generating excitement for the new audience can bring up a number challenges such as: Not having enough time Not having an access to the audience No ideas for promotions Staff shortages Forgetting to offer incentives for clients to come in Tiny budget or no budget Here are some tips to overcome a challenge and create the buzz your salon deserves. 1. Create a goal and strategy For every event, there has to be a goal and you should be able to measure it. What’s the main idea of creating ...

A letter to a salon owner from the archives of Alan’s original hair salon website while still running his salons. How much is too much… or too little. “That will be £9.00 please for your Cut and Blow please”…. come on are you serious. Sadly some are serious and that’s the price. What I am not going to do is sit here and tell you how you should or should not price your Salon but I want you to give it some thought. It’s the year 2000 and we are Professionals regardless of what people think about hairdressing. I find it incredible in this day and age how we still vary so much in pricing our services. Prices can vary ...

How are you getting on with the systems you have created from the last article? Did you book the four-week holiday? Not confident enough yet? Ok here’s part two for you towards getting off the salon floor and spending some time relaxing. Who’s your right hand person in the salon? Systems are up and running. But who will keep them moving while you are away? They wont run themselves. Are you the type of salon owner that “likes control?” Most salon owners I have met so far do. This how salon owners are. Yet you have to stop thinking like a salon owner and think like a businessperson. If you want to get off the salon ...

You the salon owner wake up in the morning. What should you do today? After all the salon is going great, everything is cool, the staff is busy, loads of clients, loads of money, great team, they all love you and the salon virtually ruins itself now. Next holiday… Mexico, four weeks here I come. WAKE UP… It’s a dream… getting off the salon floor, everything running smooth, four weeks away… getting off the salon floor for most salon owners, its just a distant dream never to be fulfilled. You can do it though and I am going to show you some tips on how based on the way I have done it myself. The question is then…ho ...

There is always something new going on to help you market your salon, frankly, it can be hard to keep up sometimes, especially when you have other things to take care off, like looking after the clients, managing your staff, ordering stock and not having a minute to come off the shop floor. One thing never changes though, people want a good hair-cut, AND people don’t change either, maybe they are moving from Instagram to Pinterest, but they respond to good salon ads, clever marketing that solves their desire to have a good haircut, and they are fast to respond to the offers made to them Here are some of the salon ...

This is a quick reminder that sometimes it only takes one small salon promotion a day to take more cash at the end of the week. When was it last time your clients heard from you or your stylists? Over the past 3 years, I have tried 3 different salons, and I yet have to receive a text, an email, a flyer, or a social media reminder to go back for my haircut, which is by the way well and truly due. If your clients don’t hear from you, they will forget to book the appointment, or they will not book as often as you would like them to, less money for you, not a good plan 🙁 Here’s a better salon plan 🙂 1. Go through the ...