Salon Builder Articles

In the year 1982, I started my hairdressing training I was nearly 20 years old. I had been cutting hair since I was 15 but never taken it up any further. So after over 3 years as a landscape gardener I finally decided to train officially as a hairdresser. So I enrolled in college full-time to become a hairdresser. It seemed at the time everyone was doing the same way to get qualified. They went into college, learnt from the teachers then went him to practice. I wanted it faster and I wanted to learn from the masters. At that time (1982) getting any hairdressing books was pretty hard to come by. There was a new ha ...

Shake up your salon marketing strategies!There is a popular saying amongst marketing experts: “The best salon marketing strategies are the ones you are not doing.” The take-home message? To take your salon to the market and bring more clients…and cash in, you need to regularly challenge your “by default” marketing habits. So while you probably do some classic advertising like fliers, website, classified ads and all the regular, reassessing the way your marketing is run will help you beat salon recession faster. See the ultimate creative (and profitable) marketing checklists. checklist 1: Commitment to salon mark ...

Alan here. How many new clients did you have two months ago in the salon? How many of them have become regulars? If not, do you know why not? What is your average ticket price? What was it 3 months ago? Has it increased or decreased? Why has it? How many clients did you do this week? How many clients did you do last week? Is it constant, if it is you must be losing some, because if your feeding in clients one end and the number of clients you are doing is the same you must have a whole in the bucket?. Where is it? What is it? Who is it? You must measure everything to keep up into days market. Look at what all t ...

Fact: 95 percent of businesses fail within first 5 years. Greater reason lies within poorly executed marketing, or rather not able to determine which marketing weapon helps you sell your business in your niche. And only a few understands the power of testing. Testing is simple, inexpensive and one of the most powerful tools anyone can use regardless of budget! Testing simply means understanding which salon marketing combination works for your target audience and which does not, saving you time, money, and energy, easy! So, below I summarized 10 astonishing, and overlooked benefits of testing: Testing This marke ...

This week at Salon Punk Tamara forwarded an email over to me. I can’t and won’t leave the salon owners name but I wanted to share it with you as it’s fairly typical of the email we get here from salon owners just like you. ‘dear alan, how can i get more information to build my salon from you with no money to invest? Our salon is failing, makes no money and i feel like we are about to go under…’ Now on the BBC Business news today they revealed that around 70 businesses are going bust daily, I wondered how many of those are salons just like yours? I can tell you right now where we are based here near Manchester at ...

I am from the generation when apple and blackberry were just fruit, and life seemed less complicated, no surprise many, especially busy salon owners find keeping up with all the new apps and technology tough. Lucky you, every week we are reviewing, recommending and reminding of vital tools you must have in your salon business to maintain the edge of client attraction and retention. Here are 3 of them: 1. Mobile Marketing Not long since apple iphone, blackberry, and tablets became more than your five a day, savvy business owners fast understood the power of those little devises to help leverage their business in f ...