Salon Builder Articles

Honestly – What the hell happened to salon marketing? It’s lost its way for sure. The great marketing secrets lost their value in the great give everything away of the Internet explosion where the uninformed became informed just a little about a lot yet not enough to create the genius that is needed in true marketing and for real marketing results. This reduced the value of good marketing and created a changeable systematic route to nowhere in particular delivered by those desiring significance through their evangelical ‘save-all’ born again skillsets. Anything new in marketing is raised like a fix-all and anythi ...

From the archives of the original Salon Punk – Hairee It’s time for the hairdresser to strike back! Trusting The Potato Chip Rep Can Destroy Your Salon … PERIOD! Tony walked into our salon. He was a Rep. I kind of knew that though as he had that smell of cigarettes and subway sandwiches from cruising in his car all day looking for his next victim. He walked in and asked for me. I was free so I went over and talked with him. After 20 minutes it turned out he used to sell potato chips for a living. Had no experience in hairdressing at all. He had product training. He had corporate training. He knew that shampoo had ...

“YOUR SALON DESERVES TO FAIL …” It isn’t the first time I have told a client that but I have told clients that in the past. When I say clients sometime it is actually a client and others times they don’t become clients. Here is why they deserve to fail. First, what the hell has happened to 2018 in these 22-days I have no idea. The best start to SalonPunk in a year I can remember. And it isn’t because I am getting any better looking it is because the results for new mentor clients have been pretty insane. Let me ask you this. If you DOUBLED your salon business turnover in a week would you feel good about that? If ...

When was it last time you innovated salon services in your salon? When you have already got a line of retail products and services introducing something new to your clients can feel like an unnecessary exercise but when done right new services can really increase your average takings every week. January is a great time to create something new that your clients will love and you, as a salon owner, will love getting paid for those services. Here are some ideas on new salon services and how to ensure they will also land new clients 1. Update what you have… One salon client increased her salon takings by an average o ...

Collectively we have written and recorded over 200 Free articles and podcasts for your salon, to show you what really works in the salon business, and what does not work. One thing we’ve learned is there are no big secrets or magic formulas. Instead, keeping things simple and modeling a success formula proves to be the most effective way to put more cash in the till at the end of the week… Just like Cohen did during quiet days, he outsmarted all big salon brands by simply copying and running a small campaign that was already proven to work in salons, and brought in extra £1400 when everyone else was quiet… Or ho ...

It was over 20 years ago and a long time before the social media and the Internet when Alan discovered the secrets to really becoming the highest salon retail and color seller. In this short audio recording discover: Why salon clients raved about the hair products he was selling Why they could not buy enough of him Why new stylists were the busiest Also, discover… How he started the weekly salon newsletter in print called News & Views newsletter long before the Internet Why clients could not have enough of the salon newsletter Why the newsletter became the key to selling hair products and services I did ...