Salon Builder Articles

Powerful column building secrets for salon owners and stylists who want to have their columns packed! Part 1 – Facebook special – let’s talk about the feeds Social Media brought a brand new world of attracting clients in your salons and the cool thing about them is that you can get a very targeted clientele into your salon, both old and new. Facebook advertising is not really new, but it does bring up newer and more advanced ways to advertise salons and stylists for you. Here are a handful of Facebook advertising tools for you that you can use if you are not really using Facebook to advertise your hair and beauty ...

Direct Mail Vs. Email I’m the first to admit I rarely check my mailbox. When my wife and myself get home she will tell me to open it and hand her the mail. So does direct mail still work? Today I got two direct mailers. Nothing unusual in that of course but what might sound unusual is both mailers were from two mammoth online companies that have tens of millions of visitors each and every day. Amazon was one and the other was Google. Both letters were addressed to me personally. Letters had vouchers, offers and a small brochure. Both letters had a time limited offer. I took up the offer in Google, after all, it w ...

If you are running and managing a beauty salon you know keeping your focus on building columns is where the money is. Everything you do should be therefore tied in within column building. This week is all about the 21st century and current tools that any salon owner like you can and should use to up the column building gear. Take a look at easy ideas you can do them today 1. Profile your salon team through social media Your team is made up of creatives and artistic talent. Why not feature their stories? Sure, the chances are you have your team’s bios profiled in your salon website but think where else your client ...

How do you become a Rock Start column builder in today’s clicking, liking, sharing and streaming world? There will come a time when you, as a beauty salon owner and manager will be faced with the decision of whether using Facebook to build columns is time worth spending. Using Facebook for your column building can be a powerful weapon next to your brushes and scissors, however, used not quite right, and you can do significant damage to your salon brand and worth, become unprofitable with empty columns, not a good plan. Here are 5 tools you can use Facebook page for salon to build columns and how to use them. Firs ...

I know how it feels to have taxmen and bailiffs knowing at your door so when this client came to me I understood and could feel … terrifying. Her problem was … Owed the taxman thousands Behind on her shop rent Couldn’t pay staff wages Couldn’t pay her mortgage No cash to invest No new customers No marketing at all She asked if she should sell up and walk away yet who would want to buy her clearly failing business? After a conversation over Skype she decided to hire me for turnaround consulting. This meant for her she needed the above problems solving in just 4 weeks or she would be as good as over with her busi ...

The Social Media Question I’m just back from the coffee shop where we drink coffee before we get over into the office. Behind me were two guys. One was speaking very loudly. Both were talking about social media. The conversation went like this. “Once we set up our LinkedIn account we then set up Facebook and Twitter pages. Then we simply connect to as many people as we can via LinkedIn so that will bring people through all of our Social Media. That will give us a massive reach.” The older guy said he didn’t quite understand. The younger repeated what he had already said but in a slower much easier way to follow. ...