Salon Builder Articles

Most hair salon advertising is destined for failure because expectations are too high, budgets are either non-existent or as low as it can be. Decisions on client attractions are based on assumptions rather than proven data and client understanding. Whether you are managing your salon’s DIY marketing or have a manager in charge, ask these 5 questions to determine if your salon is on the right track of building columns. 1. Why realistic goal setting can make or break. Setting unrealistic goals for your salon advertising, such as dominating your town or neighborhood for every client who has hair on the head will mo ...

Even if your salon is sandwiched in between other salons (as often can be the case in today’s competitive market) there are tried and tested ways how you can attract local customers in your salon. Today I’ll share with you the secrets to local customer attraction success through these 7 ways. 1. Yelp for salons one of the cool and useful aspects of Yelp is its ability to show up in the local search at the very top. For example if your salon is in Salford of Manchester and users are searching for salons in Salford, provided your salon is listed in Yelp, the chances of the salon appearing ahead of other salons in t ...

There are many ways how you can engage with your customers, build relations and fill the columns with repeat customers. Here is the ultimate 5 reasons why regular engagement is vital for repeat business for every salon owner. 1. Out of sight , out of mind – if customers don’t hear from you they forget, however loyal you think they are to your salon. If you think customers book an appointment when they need a haircut think again. Over 65% of old customers could be lost due to lack of contact. How much business could your salon be loosing if you lost 65% of old customers? 2. Sell in-between appointments – haircut & ...

The little top section of the salon ad called the headline, is one of the most important parts in salon advertising, whether you are creating the salon flyer, newspaper ad, yellow pages ads or salon website title, the headline is what grabs customers attention, and encourages readers to take notice of your salon offers. Because the headlines are so important for pulling salon customers we created our top ten commandments to live by when it comes to creating your salon promotion ad. Punky Commandment 1: Make the headline large, bold and “in your face”. You want the headline to stand out and grab the readers attent ...

Why salon marketing? How would you like a constant stream of new salon customers every day, all day? Even on a Tuesday? Are you worried of the ups and downs in the customer appointments and quiet phone call days? How would you love to generate twice as much income this coming Saturday than you did for the entire month? Obviously, the answer is yes to any salon owner like yourself, but the problem is who has that much time to do so much salon marketing and most importantly how to do it? One effective way to solve the problem is to have a system that works like a clock, having a salon marketing calendar and knowing ...

How is your salon marketing going this week so far? I know you are busy in salon, to help you inspire and stay on track we’ve put together a quick daily salon marketing checklist for today. Take a look. For more detailed salon marketing tools, strategies, templates and how to build a great salon visit SALON MARKETING SCHOOL and place an order today to claim your life-time access to all salon marketing school products and bonuses. Yours in salon profit Tamara Machavariani from Salon Punk ...