Salon Builder Articles

Only 2 weekends to go and the party is heating up If you are reading this email in December, then chances are you’ve got the turkey defrosting and a pudding maturing in a safe place hidden away from your kids and family, but if you are tempted to just leave your salon without ensuring your salon can take all the cash it can over the Christmas period and get on with the cranberry sauce, consider these 5 simple last-minute tactics before you leave the salon for Christmas dinner: 1. Don’t Go Undercover Do you advertise salon online? Whether your salon is situated in a small town or in a busy capital this is THE time ...

Could licking stamps be the ultimate salon promotion? We all love Internet and agree that Google and the online world is indeed very powerful, but in the world of I Want everything faster than the speed of light can you cheat your competition with an old school salon marketing? This is me in our previous Salon Punk HQ, about two years ago, licking stamps. Frankly, it was a bit painful doing that, but how far can you go to form relations with new hair customers, warm up prospects and attract them to your salon? Did it work? Of course, it did, and sticking stamps on envelopes will help you get new salon customers a ...

Opposing salon marketing is the old school thinking. Do you agree that  “salon is a place for creatives not for business” will one day be a  thing of the past? The debate about salon is just a creative space and putting marketing  in the background has raged among creative stylists and hair salon  owners. For nearly 3 decades now that we’ve been in the hairdressing  industry most salon owners rarely think of marketing salons. I have enormous respect for the talented hair designers and salon  owners and rarely disagree with anything they create in relations to  hair and style, however, on the marketing front I dis ...

Can your customers find your salon mobile? Did you know by 2013, more people will use mobile phones than PCs to check  out companies and services online. Mobile searchers has grown by whopping 400% since 2010  And There will be one mobile device for every person on earth by 2015  (According to Google Mobile Optimization, 2011) Still wondering why is this data relevant for your salon? Simply put, more  of your potential customers will be searching for hair salons from mobile  devises than ever, and more of your existing customers will be viewing  salon offers through their mobile, which means, salons that get thei ...

Every year on average women spend $520 for haircuts, $330 on color our locks, $160 on shampoos and conditioners, and $120 for styling products… It is safe to say, that on average your customers spend well over $1000 a year on hair. How do you tap into this lucrative salon market? And how much is your salon earning potential? Let’s do some math… With the average salon client spending $520 on haircut alone, to heat over half a million annual turnover you need a 1000 clients to pass through your reception: 1000 * $520 = $520,000 83 hair clients in a month That’s only 21 clients a week And only 3 clients a day… And ...

This is us, Head Punk Alan Forrest Smith and myself in Paris With another Starbucks coffee As I walk up the Northern Quarter on my way to a yoga class, yet again I find myself with a cup of Starbucks soya cappuccino in my hand. In reality, I don’t always want to buy another Starbucks coffee, but by the time I reach Northern Quarter I have to pass at least 5 Starbucks shops, regardless of which route I take (there are at least 3 backstreet ways to get to my yoga class). Is this a co-incidence, Starbucks management popping up shops every corner? or carefully planned brand strategies? and how can you use Starbucks b ...