Salon Builder Articles

How To Push Your Salon Into The Next Level .. Read if You’re Stuck Seriously – If results in your salon are the same week in, week out, year after year. No change in profits, clients, staff or anything … You’re heading for trouble. One of my favourite clients to work with are salons that are stuck and I get it because I had salons that were also stuck and that can take time – a lot of time – to work out sometimes. This year a brilliant salon came to me that was stuck. These guys are amazing hairdressers, doing good money but not enough, had clients but not enough and from the outside looking in they seemed to be ...

It’s Alan, The Salon Punk here. Last December I had a call from a salon owner that had just 4 weeks to survive. By the end of January not only had they experienced their best weeks ever they managed to stabilise and pay off a load of invoices. When they started SALON MENTOR EXTREME things look desperate. Once we had completed their SALON MENTOR EXTREME the changes were just truly unreal but totally insane. How can you change your salon? OK let me start this by saying regardless of where your salon is right now things can change as long as you do certain things. It doesn’t mean you have to be stuck or in trouble, ...

Why is my salon marketing not working is probably the biggest question most salon owners ask me? “ Alan, we do everything in our salon business but nothing works – NOTHING!” This year I saw the reasons becoming more obvious than ever before. Research reveals some shocking facts that most salon owners and marketers are still ignoring. Let’s have a good look at this. Your salon business has to be a success at some level otherwise it isn’t a business it’s a struggling salon. That also goes for your salon marketing and marketing. We all want more clients and as many customers as we can get a hold of. For years I have ...

Do you know what does Valentino and Alibaba have in common or for your salon brand? This week we’ve been sending out some ideas about how to do things differently in your salon, I hope they were inspiring for you? Anyways, inspired by the theme, how to be different, I came across some cool examples which I thought would be interesting for you to help you come up with new ideas to market your salon and push your brand forward. 1. At a glance, Chinese e-commerce Alibaba and high-end fashion brand Valentino don’t have much in common, but their partnership example is a proof that thinking outside the box is more prof ...

After writing The Salon Column Builder in 1999; After Creating a big how-to guide for salon management SalonExtreme 21; and around 10 other books on the subject of hair salon building, we asked Alan Forrest Smith, why he wrote The Salon Punk Book, and what was so different about this book. From the salon stories to the lessons from the mother’s business you’ll find this short interview engaging, interesting and inspiring to listen whether your salon is part of a big salon franchise or a small village salon. Enjoy listening Salon Punk Order Book directly from SalonPunk Shop or via Amazon ...

This is a quick one. You guys keep asking so it’s easier to reply like this. SALON EXTREME21 (SX-21) VS. SALON MENTOR EXTREME? “Alan I’m not sure what to do, SX-21 or Salon Mentor Extreme – what’s the differences?” Both are very different so I’ll try and explain. SX-21 £245 SX-21 is a guide, manual, how to do things on your own. It’s almost lime an ideas factory of things that have been used, tested and work in salons. You order it and it arrives as a large bound A4 printed ring binder. It is designed to sit on your desk and be opened when needed. Perfect if you want ideas, templates, inspiration and need perfect ...