Salon Builder Articles

What if your clients are not exclusively the millennials who grew up in a check-me in virtual reality world? What if a large segment of your client base still belongs to a generation where Internet did not exist in their time? Or at least what if you also wish to target clients who are not digitally savvy? After all, there is no reason why you should not make a real point to grab this lucrative market and frankly, often silver headed have more cash to spend as opposed to Generation YouTubers. Good news for you as a salon owner, as putting boots on the ground and grabbing new clients through traditional marketing ...

It’s Monday, I’m sleepy and recovering a small storm we had here at the weekend… my mother! I really need another week to recover from her arrival and departure! But it isn’t all bad but there is still a ton of drama that I thought you’d like to hear. Rich is a client of mine. His brilliant wife Steph sent over a photo of him. The photo was taken around 8pm. He was in bed looking absolutely shattered. I had texted him to ask for numbers. We do that daily during the EXTREME program. I hadn’t heard from him so I was wondering why. He had been so bust with his salon and his team that he literally couldn’t text me ba ...

I’m just back from spending a day over at www.modsalons.co.uk with James and Izaak and team. #LOVEDIT! Yesterday I had forgotten what it is like to drive somewhere. Yes, of course, I have a car but a couple of years ago I decided to reduce my car usage and increase my train and plane usage. Anyway, and I got up at 5:45 am (i didn’t know that time existed) and drove over to the wonderful city of Leeds to finally meet one of my SALON MENTOR EXTREME guys at www.modsalons.co.uk. Brilliant salon, amazing team and really doing some great stuff in the hands of Izaak and James. After a 3 plus hour drive (it should have b ...

I wanted to share with you the inspiring salon success story from Salon Mentor Extreme mentees Steph and Richard, in their own words… “So last month Steph and I were buzzing re us beating December total well now February has been and gone of which is notoriously even worse than January with even less days in we beat January if that in one sentence doesn’t get you excited nothing will !!! Yes, its been a hard slog but worth every penny !!! Yes, we lost staff but only the ones that needed to go and where the staff room terrorists !!! I now have a great team of hard working reward driven staff who love their job and ...

No shows and empty hair appointments is not only annoying but it can cost a typical hair beauty salon up to £5,000 over time! That's a lot of cash to leave on the table. The good news is you can solve it. In this brief 5  minute video, Alan explains the problems with no shows and how to solve them. This video was taken from one of our  Salon Column Builder Training. Click the video below to listen and feel inspired in less than 5 minutes.   [video width="400" height="222" mp4="http://salonpunk.com/newsite/wp-content/uploads/2017/03/13216791_1185845701455829_1562210380_n.mp4" autoplay="true"][/video]   If ...

If your stylist leaves and take all your clients with them and the same process happens all over again every few months how much will it cost you in lost sales?  While we long talked about solving staff problems there has been an official research conducted only recently that proves that bad recruitment process costs brands in the millions! Providing poor recruiting experience could turn your stylists off your salon brand and it could cost you thousands and even more. Without a doubt recruiting the right staff who wants to be loyal to your salon, and stop them from leaving is one question many salon owners are lo ...