Salon Builder Articles

Sometimes it can be a nightmare trying to get clients in your salon door and spending their money with you. It is believed that marketing is to say the least totally bankrupt within most salons. Yes salon owners do not go into business for marketing, they don’t have the time and most believe that certain qualifications for marketing is needed.  So sometimes it’s easier to rely on old school principles of just hoping that customers will come into your shop. Understand: we have now entered a new phase, the globe is so interconnected so tightly associated that if you don’t actively think of things anew to get people ...

Salon Punk Live See the photo above? It’s a salon I walk past maybe 4 times a week as it is next to my Gym. I took it at 11:30am on Saturday morning. The salon is a chain salon. In this chain they have manuals, instructors, systems, director. They will also have goals, targets, and a marketing system in place that promised the buyer of the franchise that they would have more clients than they could ever deal with. How do I know this? This is the kind of promise you get when you buy a franchise or chain salon. Yet regardless of the day I walk past this salon, it’s always STONE COLD DEAD! If you were a client would ...

The Olympics is on its way guys, and with that are an estimated 11 million visitors too. Now I am not a maths whiz but Britain (and your salon) will have to be ready to welcome these millions of people! An estimation of 2.7 billion pound is what the games will bring through from businesses and effected largely will be that of local Businesses. Local business, including hair and beauty salons, will see a massive increase in trade during the games, with a lot of people shopping, eating, visiting bars and clubs. Now what could this mean for you as a salon owner? Understand: People will want to look good. And be awar ...

Is your salon business failing? We get stacks of emails from salon owners asking for help for free. The most common email is littered with sentences of… About to go under Close to being foreclosed Struggling to do business Can’t pay the bills You sound like our only hope AND MORE Yet as a businessman, consultant and advisor to many businesses over the years, as a salon owner myself for 17 years and being in the hair and beauty business since 1986 I can tell you the reasons for failure are very easily spotted and very easily solved. Let’s make this really simple. Clients have hair. The hair grows long. The hair ne ...

Whilst conversations about hair is reserved for hair stylists, the less enthused tend to nod and smile, or zone out, when hair and last nights booze becomes “filling the gap” conversation between hair cut and colour. So for those who can only care about own hair style for the day, and just about tolerate a stylists “what are you up to tonight” conversation, at what point does talking about hair becomes boring, or even rude? According to etiquette experts (yes, there is such a profession!), salon customers can not stand the assumption hair stylists make about how much non-stylists understand, or even care, about t ...

As I flip through old, worn out beauty magazines, I can not help but wonder, how did 1930s – famously squashed between great depression and the World War2, actually saw a rise in society living standards… and how little changed in the beauty industry since then… I don’t mean hair revolution brought by late Sassoon, rather how human emotions and basic needs to feel and look fabulous remained unshaken even in times of great depression, and why there is plenty of opportunities to thrive in beauty and salon industry in today’s economic downturn. Here are top 3 powerful lessons, what every salon owner should remember ...