Salon Builder Articles

Weird question right but your survival might one day depend on your answer. Here is how to know if you are a yesterday salon. Do you open up and sit and wait to see what the day or week will bring? Are you reliant on how your team behave or perform? Are you being used as a marketing tool for the industry (look at posters in your salon) Are you posting on social media and hoping someone will book? Are you discounting or offering a brand special? Are you still searching for cheap advice for free tips? Are you stuck in yesterday’s same old conversation? Do you still believe that your location is making or breaking ...

I want to share something with you. It’s more than relevant for your salon. Many years ago before I wrote my first book I realised the first thing I had to conquer was my mind. I didn’t realise right away it took years of wanting to write before I really began writing and then finally writing a book. I always said to myself I can’t do that, how can I and how do I write a book? The interesting thing was I was already doing tons of writing but still hadn’t created a book. 19-books later, I am a well-published author. Here’s what I realised. Our mind consists of two parts. The first is the sub-conscious. This is the ...

A new salon mentor client I am working with has a problem almost all salon mentor owners have and it is this. All are infected by the salon industry corporate thinking. This is a massive problem because it really doesn’t work in salons and probably isn’t working in yours. So first the good news. It can be fixed … look at this. When I start working with a salon owner enrolled on SALON MENTOR EXTREME, after looking through the numbers and some management and daily running’s in the salon, I set and we agreed realistic targets that I feel can be reached even if they are pretty tough. So that is what we did in this sa ...

In 1979 I did my first marketing. It was a couple of fly posters and tickets I design for my punk band, Clone Youth. It was easy. Get big posters made up and stick them where the people you wanted to come to the gig were hanging out. Marketing doesn’t get any more basic than that yet it doesn’t really get any more powerful than that. All of our gigs were always packed. (we even attracted John Peel and Radio One BBC) In recent times a client that urgently needed customers into his gallery to buy paintings from a famous artist. They had no one booked on and had sold no tickets despite a digital agency working on hi ...

Who controls your salon? There is a huge problem in our hairdressing or salon owners industry. It is good to know what that problem is and how it began. You probably are affected. When the modern salon began it was all about the haircut. Precision, perfection style and just cool. The scissor was the tool and the hairdresser was a king. Everyone loved Vidal Sassoon (and others) and the rise of the super hairdresser began. Once salons were opened, the salons needed products. Large corporations in our industry or the product companies saw a huge opportunity to fill that need. They began to supply the salons with wha ...

When my favorite Italian cafe, Carluccios, closed down I was disappointed, but not surprised. Carluccio’s had the best location in our very wealthy village, but while other casual dining places in thrived, they had to close their doors.  Is your salon also located in the best street in the busy town, or city, but struggle to attract the clients you need to thrive? Or perhaps you are just too comfortable at your current level of turnover?One of the problems Carluccios and similar restaurants faced with were the temptations to scale up and expand instead of focussing on their core brand and what they stood for. For ...