Salon Builder Articles

SALON MENTOR EXTREME can transform your salon – proof below. Let’s be honest … £10,000 is a huge amount to invest in the advice and opinion of another person you hardly know. Yet that is exactly what James and Izaak decided to do at MOD SALONS LEEDS. What happened? Was it worth it? Did they get their investment back? Do they now have a real salon business that is growing? Am I a good mentor? These are just some of the questions I ask direct and their answers are very honest, open and direct. Well worth spending 18 minutes listening to this. Enjoy. Alan   ...

How can you make your salon shop more mobile friendly and get better results from your salon marketing? In the previous article, I have shared the excitement of how the future of brick-and-mortar shops like your salons are bright. After all with the 92% of clients wanting to continue to visit the “real” shop, it’s always a good idea to think about maximizing the client experience, foot traffic, and sales. Here are quick 5 reminders on how to make your brick-and-mortar salon mobile friendly 1. Review how mobile-friendly is your salon website Just like you would want to give a lick of paint to your shop every so of ...

Tell me where is your salon business focus right now? A salon owner emailed me and told me how hard they push on their retail. They push so hard in a single week they pulled in just over £600 in retail sales. He was amazed and felt thrilled about the sales. I asked him how? He told me the retail company had spent time training them at the backwash, training them at the unit and training them at every point in the salon. They had provided flash cards, banners, huge window displays and boxes upon boxes of samples. Most clients didn’t like the push but he loved it and the result was the £600 I mentioned above. Think ...

Yes, Yes, Yes and it does work. But let me tell you, I am amazed by the amount of salons that try a letter, send it out, get no response and wonder why there was no response so give up, is that you or your salon? How hard is it for you to get a salesperson into the home of a client? A campaign is a sustained attack on something. So, in other words, we keep having a go. Having a go isn’t enough though to deliver success. Why? Here are some of the nuts and bolts you need to know before going mad with a hit and miss campaign. This is directed at new clients. If you don’t have a database…WHY NOT, get building one now ...

My test! This is a slightly different front line as I thought we would run a test for you all. I think you will enjoy it so here are the nuts and bolts behind it. This test took place in Manchester ( UK). It was in a Number one salon and it was with a number one Senior Stylist. I cannot and will not share any names but I want you to look at this objectively so we can learn from it and run ahead of these big franchise salons. It all took place only last week so read and enjoy…. The upper hand… You know what is exciting as a Salon owner these days if you and you probably are an independent salon owner you “can” hav ...

Every now and then you have to take a leap of faith. Life’s like that. Love, relationships, health, business it’s just life. Some risk can feel higher than others especially where money is involved. I once paid a consultant in the USA $5,000 for 30 -minutes of advice. I spent maybe 3-years thinking about it. I knew he could fast-track a part of my business. Within around 5-minites of the call, he told me exactly what I needed to know and the rest of the 30-minutes was just chatting. I did wonder why I had never done it earlier because of the money I could have had if I had taken that leap 3-years before. I can te ...