Salon Builder Articles

Sometimes however you want to try you just can’t drag the clients in, after all, if they are parting in Ibiza, the best thing seems to do is to join them. But, it’s also a great time to become creative and actually, increase the footfall into the shop. Here are some ideas 1. Throw your own party Do you have a reason to celebrate? Perhaps it’s the 20th anniversary of the opening summer, or your salon has recently turned 1? So, host an event and invite the community to help you celebrate. Offer a special hair show demonstration from kids to parents. Your team will love it too. 2. Partner up Don’t go all solo, tap i ...

Summer in salons is traditionally quiet, but you can still earn more money, maximize the sales and use it to your advantage to create a stronger salon for the rest of the year. Here’s how! 5-minute inspirations and focus tips from Alan Forrest Smith.   Salon Punk   ...

If you have no interest in being the best salon, busiest salon and most successful salon for miles and miles … please don’t read the following. One of our salons on SALON MENTOR EXTREME has just finished their program and the results are way off the chart. They have finished on their best week ever which is interesting because they had their best week ever week after week after week during EXTREME. Best week ever at the start. Best week ever at the end. And here is what is really cool. After 12-weeks with me, their business will continue to grow and grow and grow and grow. Just totally mind-blowing considering wh ...

I FIRED THEIR MANAGER … What Happened Next Unbelievable! When I started working with this salon they told me about their manager and how great she was. So, as usual, I got all the info I needed via reports and more and then got back to my salon mentor client. They asked what do I think. I told them they have to let their manager go. Shocked – obviously, they wanted to know why? Well, the truth is it is hard to explain but after looking at all the numbers, knowing she had been there over 6-months to my eyes it was very clear there was a huge problem. The problem was this. Not only was the salon manager hardly cove ...

At Salon Punk we’ve been testing what works, what does not work and everything in between for your salon, here’s what we discovered: 1. Discounting – a blunt tool of salon promotions More than any other times brands are vowing to refocus on value and service as opposed to promotions (including salon promotions), after the increasing shops like yours, were forced to reconsider their marketing tactics. From the household brands such as Asos, Debenhams, M&S, and Unilever had to overhaul promotions strategy as discounting cuts the margins, and the problem of discounting is not exclusive to the high street brands, ...

Emily is a 21-year old hairdresser. The problem was when I started working with her and her team was this. She was just a hairdresser. She acted like a hairdresser, worked like a hairdresser and did things like a hairdresser. Now she has completely become extreme. Here’s how. Her column was poor, average and massively under delivering. Numbers were… No colour No retail No redesign No takings Low averages It was bad but she was just a hairdresser. After just weeks of helping her to make the change into becoming extreme not only is she happy, smiling, laughing and loving her work she has embraced the extreme stylis ...