Salon Builder Articles

IMPORTANT: Apologies for late delivery of THE SALON PUNK BOOK. The truth is it keeps selling out so fast we literally cannot re-order them fast enough. We have now caught up and can expect delivery in 3-days. INCREDIBLE BEST-SELLER … Even I am shocked. Thank you 😉 Read the book here…  That is Paul and me. Here is what happened. 30 years ago to the month I was in my first salon in Warrington, Cheshire. A guy walked in. He was very tall, very geeky, he had long hair, way overconfident and very in your face. He was also what we in the UK call a ‘brummie’… or he was from Birmingham and had the accent to prove just t ...

What's the most effective way to get salon clients to increase rebook rate? Beauty salon flyers Social media posts updated, clicked and liked Salon Ad is in the newspaper Refer A friend cards done and printed Salon website swipes in all the right directions Salon software systems – invested in the best in the market…. Do you have all kind of salon flyers and hair promotions printed, ordered and neatly kept in the office? If you are like most stylists and salon owners, the chances are you have, if so, why your clients don’t rebook soon enough? There is a little secret to the successful salon promotions, tha ...

In today’s highly commercialized digital world you’d be forgiven to assume that your clients don’t care about getting another email from your salon, but, based on the official stats your clients still love receiving emails and you should use it as part of your salon promotions on a regular basis. From your point of view, if you want to sell empty appointments it makes so much sense to use email to promote your services (email is not the same as posting an offer on Facebook). Here are 5 quick tips on successful email marketing. Plan your email campaign. Don’t just send a random email, instead make them part of yo ...

Next time you hand over a recommend a Friend voucher ask yourself, is this exploding my salon business? And if it is not, ask yourself why? After all, some 84% of consumers say they trust referrals. Sometimes all you need to turn the OK salon promotional tool, RAF in this case, into a cash-generating tool is a little tweak and testing. So, provided you have an amazing client service, and your stylists are all well qualified and brilliant at hair design review the following 5 tips. Is my RAF program super easy for my clients to refer and claim their reward? am I offering incentives that my clients will actually w ...

How is it possible to increase salon income by £88,400 from one stylist? One graduate stylist did just that. Listen to the podcast episode to discover how this was possible. Tamara from Salon Punk ...

How do you create hair salon promotions that actually work in your shop? How do you turn your salon into a proper business? Listen to this short episode as Alan Forrest Smith shares his decades of salon building and advertising experience. Yours Salon Punk ...