Salon Builder Articles
How to Solve No Shows
Tamara Forrest-Smith
No shows and empty hair appointments is not only annoying but it can cost a typical hair beauty salon up to £5,000 over time! That’s a lot of cash to leave on the table. The good news is you can solve it. In this brief 5 minute video, Alan explains the problems with no shows and how to solve them. This video was taken from one of our Salon Column Builder Training. If you would like to discuss training your salon team please contact us for a Bespoke Salon Column Builder Training. ...
Am I Dragging My Salon Team by Leading From the front
Tamara Forrest-Smith
We asked Alan to share his 32 year industry experience of leading salon team by pushing from the back instead of dragging from the front. So in this episode of Think outside Salon Box we are talking about things such as… How do you come off the shop floor without hurting sales? Why being a front line leader can do more damage to your salon business? How to become a true leader by stepping back? How do you systemize your salon team management? Listen HERE Enjoy Let us know your thoughts Team Salon Punk Visit Salon Extreme 21 Pack Out Your Salon Fast! ...
If you had £100 to spend on marketing what would you use it on?
Tamara Forrest-Smith
“If you had £100 to spend on marketing what would you use it on?” “Why do you lose longtime clients if you are producing consistently good work and how do you get them back?” “What % rate is the highest you’d say?” “Does Facebook adverts work?” “Stylist leaves salon takes clients how do we get those clients back?” In this 34-minute salon owners Q&A session Alan goes through some of the common questions that many salon businesses are facing. Listen Here. If you have more questions please email us info @ salonpunk (dot) com Visit to Order Salon Extreme 21 ...
Salon Marketing Training Webinar through Salon Extreme 21
Tamara Forrest-Smith
When Alan first created Salon Extreme 21, he sat down with salon owners and went through some of the proven salon marketing ideas and how to apply to any salon regardless of size, location and the level of success. Listen to this 45-minute training, make lots of notes and start growing your salon now. Enjoy, Salon Punk Make sure to subscribe for future updates. You can do so by joining our mailing list from right-hand hand side. Join iTunes for the latest salon business news and marketing tips. Salon Extreme 21 Read Here ...
Small shopfront, big impact: How to show off your brand with a pop-up from trade shows to village fairs
Tamara Forrest-Smith
Been there one day and gone the other day salon shopfront can help generate the buzz with customers and draw bigger footfall in your brick and mortar salon. Popups come with a number of advantages… For one thing, you can get creative to dress-up your shop and give the edge to your perhaps tired brand. You can create scarce demand by promoting today or never scenario. Collect customer data for future salon marketing events. All of which creates excitement and sales you need in business. On the other hand, if you ever attended even one industry shows, you might have noticed that one storefront can be absolutely p ...
Why Being a Good Hairdresser is Not Enough
Tamara Forrest-Smith
I thought because I was a great hairdresser that would be enough to create a busy salon. It wasn’t and that created huge problems for me. By the end of 1989 we were struggling big time until someone suggested I have a flyer made. So I did. I had a flyer made and then spent a week posting them through every home in the village of 3,500 people where the salon was. Not only did it work it was the start of an obsession with marketing and writing that eventually would become my career. By 1991 my small 250 sq. salon had become so busy I had to move into a new place. This new salon was 2000 sq. ft. It was massive in co ...





