Salon Builder Articles

Small town hair salon or a city salon franchises, hair salons are at the heart of the communities, or rather communities are often nurtured by the salons. Even though I grew up in the capital, beauty salons always created a micro-communities within large, busy cities. Beauty salons are true community hubs for catching up on the latest gossips and switching off from the daily realities for an hour or so, remember the movie with Eddi Murphy Coming to America?. Furthermore, wherever there are engagements, weddings, joys, and sorrows, salons are often in the middle of those life events. So it is therefore in everyone ...

If this chair could speak… See that chair? It’s 26-years old. That chair has seen millions of words written and millions of pounds created. I’ll tell you how. I bought that chair in 1991. I bought 24 of those chairs at the same time for my salon. They were cheap but expensive for me at the time. It was for my second hair salon. It was an upgrade on my previous chairs as this had a hydraulic lift. Now in a hair salon, everything you have is yours and very personal – even the chairs. So this was my chair and no one used it. In 2003 when I sold my last salon I took that same chair with me. It was with me during my s ...

I am frustrated…My hair is not terribly cut, but it’s not right either.. When I first discovered the hair salon I had my hair done was after a long search of hair salons in my neighbourhood. It was also around 2 years ago, my wedding was coming up and when I eventually braved myself to approach a new hair stylist I started my conversation with… “I’ll go mad if the hair is not right”… And to be honest she did do a good job.. after that I decided to stick to my stylist. So I had recently had my haircut before our holiday in Italy and I am frustrated… not just frustrated, but I am not going back to the salon. My hai ...

Of course, everyone loves selfies, from stylists to clients And with just 150 million users Instagram selfies are here to stay. After all, who does not like to be a salon celebrity? But you should also make it work for your salon brand. Here are quick tips for you that will help increase client engagement and rebookings fast. 1. Run a Beauty and Hair Contest Running a contest is a great to incentivise clients to share their newly designed hair selfies or products they purchase that they love about your salon brand. Getting started is quite easy: Choose the right incentive, give people what they want Give a theme ...

More than ever, clients head online and flick through Facebook and Instagram in search of hair ideas and decent hair stylists. While over 80% of clients will look up for a salon online when it comes to bookings over 90% of them will make sales direct to your shop. So the question is which marketing is more important? Online or offline? My advice? You have to carve out a niche for your salon, have a really good salon marketing plan and stick it. What does it mean to have a salon marketing plan anyways? For example, you may only need an extra 2 haircut a day to reach your target of 30% sales growth over the next 90 ...

Our junior Lily came to visit us in the studio yesterday, she needed to print some of her hairdressing training stuff to study, so I asked how was it in the salon she worked in January, she replied it was DEAD… “like really dead, everyone is bored”. I asked what was the salon doing to bring in clients, she said nothing much, we are just waiting for January to pass. Waiting for clients to turn up is not exclusive to Lily’s salon, here are 4 quick tips for you to keep the January sale rush going. 1. Leverage Social Media for ongoing customer journey Just because clients had their hair done for Christmas and topped ...