Salon Builder Articles

It’s almost September and while it’s a little early to take out my leather jacket from the wardrobe I notice people are coming back from holidays ready to show off their topped up the tan, Brits ha?;) Bad news for holiday lovers, good news for beauty salons. With people back in towns and cities, it’s time to get busy. Here are your September salon marketing ideas: 1: Send your clients “Back to school” offer deal via post 2: Send “Back to school” e-newsletter to hair clients, don’t forget to include your offer 3: Update in-salon promotions with September offers 4: Don’t forget to train salon receptionists (if you ...

What is life? What is happiness? What is life? For some, it is collecting a vast amount of wealth. For others, it can be something as simple as finding true love. For others, it can mean taking every risk they can with their life jumping from planes, mountains and into deep rivers. Others just want to be happy yet what is happiness and is it connected to life? We are born. From the day we are born our life starts to reduce in time. Life is a period of time that runs eventually whether we like it or not out. So life is time. What we do with that time is what makes a person happy. We are born, we develop, and we gr ...

Fact: Summer is a quiet time for most businesses including us, in the salon industry. Clients are away, suppliers are elsewhere and you probably are yourself dreaming of a place in the sun if you are not already there. The truth is every business has a slow period, but most successful once don’t let it get in the way. If your salon business has a quiet time now is a really good time to work on safeguarding a successful season ahead. SUMMER SALON BUSINESS TIP ONE: Slow in the salon? now is the perfect time to revamp your marketing, send summer mailers to attract new clients, fill out quiet spots at a reduced offe ...

If You Want More From Your Beauty Salon Business and Have To have More – Read! There’s nothing new in what I am about to share with you yet most businesses and probably your business hasn’t, doesn’t and will probably never do it yet – it’ll change everything for you. Let me first take you back to 1991 and one of my early direct response marketing adventures. Not to far into 1991 I had moved my business premises from 250 sq. feet to 2,000 sq. feet. I had to fill the business with paying customers and fill it fast. Baby No.2 had just arrived so failure wasn’t an option. In those days everyone just ran an advert in ...

BREXIT salon breakthrough special This is for my British subscribers but will also apply to you regardless of location. First, the photo above. Salon owner Carrie flew down from Aberdeen. She left her home at 3:30am. She got back home after midnight. She had been awake for almost 22 hours, traveled just under 800 miles in a single day for her breakthrough. Dedicated to solving her problems and she did. Well done Carrie. In this email: A Very Special Offer and appointments available in London and Scotland. Dates flexible. What you need to do next. This offer may be out of date by the time you read this blog post. ...

The Law of Planning Ignore this law and you will see its consequences. Do not miss a read of this article. Save for later if you have to but make sure you read it. No man with half a brain talks a journey without planning where he is going, how he will get there and how he will arrive. Not always true. A man opens his car door. His friend asks him where is he going? The man replies he is driving to Paris. The friend asks if he has a map or sat nav? The man tells him no. The friends ask how do you know where you are going then? The man simply replies I am a good driver and I trust myself to get there eventually. T ...