Salon Builder Articles

Lily is a junior, she has also just turned 18 (yesterday actually), she also does not like to follow the conventional “hair training system”, instead, she YouTubes anything that is trendy and cool – she is The Generation YouTube, and that’s how she likes to learn cutting hair techniques. Lily is not the only teenager who prefers to YouTube hair solutions instead of referring to the manual. We could not really decide if YouTube trending was more of a threat or an opportunity? So we sat down and discussed the Generation YouTube and the impact it creates on the hair industry standard. In today’s Think Outside Salon ...

We sat down in the Salon Punk Studio to discuss salon marketing and how the Internet could be killing the business. Having been marketing businesses online since the 90s, I wanted to find out from Alan if in the age of social media, and all kind of online tools, how were real shop owners engaged with the clients.   We talked about things… On Client Engagement, and how the Internet changed the relationship between the client and the salon owner or a stylist… On engaging different senses, and if such engagement can be achieved through online marketing… On salons on Social Media and how clicks may be the disadvanta ...

Running a shop can feel lonely. Handling anything from stock, shop to staff and clients can sometimes lead you to frustrations, and instead of focussing on growth and innovation you may end up focussing on trying to fix the sink! That’s why sometimes spending time with like-minded can help you spark the creativity, inspire new ideas, and help you fast track to new levels of success. Benefits to you and your hair beauty business can be completely life transforming. What Is a Mastermind? A mastermind is a meeting of like-minded individuals, such as shopkeepers, senior hair directors, salon owners who will mee ...

Salon Punk goes back since 1999, but being involved in salon industry as a salon owner goes back to the 80s. In today’s “Think Outside The Salon Box” we talk about the lessons learned in the running of salon business,   We ask questions on… The most striking moment while running a salon shop The best salon idea The worst salon idea On the most memorable moment On the mistakes being made in salons On the lessons learned successfully We hope you will find the interview inspiring, or even thought provoking. Enjoy Tamara Machavariani Forrest-Smith ...

What is the best salon buying period and how to get your shop busy for the busy months ahead. This 5 minutes video will answer your questions. ...

Can 2 extra haircuts a day make serious money in your salon? It always sounds easy when you say it fast, but let’s see… Let’s say you want to take an extra £20K in the next 90 days Let’s also assume your average hair bill is £45, And with an upsell, the bill can be the average of £100. And for the sake of example assume you are a team of 4 with Tracy, Daren, and a graduate working next to you. Your team is kind of busy but not as busy as you would like it to be. In fact, you probably are working most hours and servicing most clients to carry others through. But let’s get back to the example… If you can get your ...