Salon Builder Articles

Salon Branding, 5 Steps to changing your salon image and creating exciting, profitable new opportunities As a salon owner, you have worked long and hard, endless hours on the shop floor, managing salon, staff, raising finance, fitting the shop, paying the mortgage, dealing with sales reps, stock control, looking after moaning clients and finding new clients. You know everything about hair, style, colour and the latest trends, yet you started to feel a little stuck in the rut, sales are stagnant (or falling), clients canceling appointments and the competition in your community is growing fast. Sounds familiar? Ho ...

It’s that time of the year – Wimbledon opening week, don’t ask me why, but many of you could probably relate that time of the year in the UK hairdressing world as been quieter than we’d like it to be. Coupled with the school summer holidays and empty cities and towns, no wonder any salon owner can experience lower cash flow and cu-chin free cash register. But it does not have to be like that. Here are 5 things you can do in summer to get ready for the busy period and take more income than you did before. 1. Plan, then straightaway put in action new salon marketing tools to bring clients in the shop. Use quiet tim ...

Regardless of the hair salon competition, anybody who has hair in your town needs a haircut, how come your salon is quiet? Today is Monday Here are 3 things to focus on Monday while the salon is quieter. First, realize that your competitors are working really hard to crush your salon. I am serious. You really need to take the threat seriously and devise a plan that will help you grow your salon. 3 major things your salon competitors will be focussing on in the industry. 1. Improve Salon Brand Perception ALSO, READ THE ARTICLE: 3 WAYS TO MEASURE YOUR SALON BRAND’S SOCIAL HEALTH Online or offline, your competition ...

“Thank you for showing me how to market my salon website, now I get bookings even when I sleep”, Grace, a salon owner from Birmingham, UK. When Grace closes hair salon doors in the evening, she still gets the bookings overnight. But it was not always like that. When Grace first contacted us, her salon website looked… well just like most other salon websites, a bit boring to look at, but also it was not really designed to take bookings online, or to get salon clients. Before I tell you how we helped Grace take automatic bookings, (while she slept), let me share what went wrong in the first place and what most salo ...

Thank god for Valentine’s Day 🙂 For the most salon business owners who cater to beautiful women as well as gentlemen’s barbers, getting a jump on big shopping holidays like Valentine’s Day is vital for salon sales. And while all the fuss and buzz that goes with the V Day is quite predictable, salon owners and hair stylists have to be prepared for the day, to ensure as many happy women and gentlemen are served on the day, cash is registered and money is counted. Your quick 3 quick tips to make sure your salon is packed on a  Valentine’s Day… 1. Have a plan Ideally, you should be getting ready for a Valentine’s Day ...

Running a salon business, dealing with stylists, smiling at clients and dealing with raps are not always as straightforward as just cutting hair. If your hair creativity flourished in 2014, but not so much your ability to drag tons of new clients in salon you are not the only one! In fact we identified 3 common areas most salon businesses did not get things right in 2014, here they are and how you can get running salons profitably right in 2015. 1. Promoting salon using same newspaper ads What’s the problem? Most salons NEVER measure what comes in through the ads. If you invested money in the paper ads, but faile ...