Salon Builder Articles

When your salon building operations are set up well, getting new clients should run like a finely tuned machine. Keeping an eye on business essentials that matter the most, helps you maintain flow of new clients in salons. There is nothing worse then a salon that is always half empty. Planning is half the battle, so here’s your starter calendar for your salon management at the start of a new year. Mondays in salons For most salons Mondays are quiet. In fact this Monday is usually no different from the MOnday before, a little bit crap day really. Salons are almost empty, and the takings remain dismal. In fact ther ...

Trends: In-Shop/Online Mobile Usage It’s probably fair to say that most people use some form of smartphone and that its no longer a trend, but rather a norm. But salons are still catching up. Have you noticed how much more mobile friendly the websites have become? What does this mean for your salon? As the websites become more mobile friendly, no surprise your clients will be finding your salon through their phone, and if your salon website is mobile optimized you will get more hair bookings then you did before. While some salons might be still figuring out how to build their website to get more salon clients, ot ...

It’s that time of year again. Time to reflect, be merry and plan next year’s success. While its easier to start with good intentions, come end of January and they dissapear with the New Years cheers:) So here are 5 quick tips to keep you motivated: 1. Plan your salon marketing First reflect on everything that you have done this year. Which salon marketing tactics and tricks helped you get more salon clients? If you do know what has worked for you, there is no need to reinvent the wheel, keep on marketing what works, but grow in numbers. For example is you spend £100 a day, week or month (whatever your budget) on ...

Considering opening a pop-up salon in a town centre to boost Christmas sale? Popping up everywhere, pop-up shops magically appear overnight in the middle of cities and towns. Due to the nature of a pop-up, easy to set-up, the flexibility of the lease terms, and an appeal to boost sales seasonally, pop up salons can work especially well over Christmas holidays, wherever you are. Here are 6 tips to consider when considering setting up a pop-up shop. 1. Setting up and sourcing the premises Bad economy? Good for you! And I am not trying to be mean, but in challenging times, one thing there is no lack of is abandoned ...

OK you might be like myself, born in the 20th century and still prefers a paper map to navigate through the city, but you might be like head punk Alan who not only long forgot about paper maps, he uses every button on the latest gadget to navigate even if it means getting lost most of the time. 🙂 But the point is, the world has changed, and so have the future trends and how your customers will soon be searching for your salons will put things upside down forever. Google has recently introduced its voice search “OK Google” capabilities… and what it essentially means, if Alan ever decides to visit the barber in the ...

Couple of things always happen around this time every year. You look back on everything that’s happened and start anticipating future for next year. As a salon owner, or a manager, both are essential for the year ahead salon strategy of building and growing salon clients. Unlike some businesses, around Christmas time feels more demanding and busy (hopefully) with hair appointments fast booking up for festive night outs. But it’s also a great time to take time to start figuring out what you really want to do next year, instead of doing the same old you do for 11 months. So as you start your 2015 salon plan,  keep ...