Salon Builder Articles

This salon is closed! 18 Months ago I moved into the village I live in. At the same time a new salon opened just behind my home. That’s an actual photo of the salon above. I went in one day to buy some hair products and have to say the salon looked very, very nice. They’d clearly spent a small fortune on it. I’d tale a guess and say they have five stylists and maybe three trainees and a receptionist. The furniture looked like premium stuff with everything shining like new. As I took the photograph I wondered what had gone wrong? They certainly never opened, invested and slaved on the basis that they were to close ...

That’s me Alan above with new salon punk reporter, writer and solution expert Tamara. Tamara is from Georgia in Europe, English is her third language (Russian  her second) she is brilliant at salon marketing and I hope you agree been delivering some fantastic stuff for you recently. If you agree … let her know. Anyway… Maybe it’s me but the conversation I had was frankly ridiculous. A friend called me from the salon industry to tell me he was selling all three of his salons and taking a job somewhere. He told me the salon business is dead and nothing works. He then went on to tell me this recession will destroy t ...

Your journey to business world was supposed to change how you thought about being a business owner – until business nightmares started to blew you off – taxes, rent, staff fees (and complaints) marketing, overheads and something else you’ve forgotten already… OK, running a salon business nightmares might be a cliche, but it’s one still perceived to be true, after all statistics don’t lie 95% of business start ups will close their doors within 5years of being in business. Here’s how to make the business work for you when you are,lets face it, in a highly competitive salon business. Receptionist: “What can you actu ...

Have you ever thought… “if I owned Tony&Guy I’d buy a yacht and marry a superstar.” 🙂 Yet little, if any salon owners know that last year, one of T&G franchise salons went bust in Scotland. The reason became one of modern day advertising hypes – or rather poorly managed salon promotion strategy. Roanna, a client of mine asked the other day, “should I be doing Groupon advertising?” The short answer is if you don’t have a marketing strategy to handle promotions then don’t. but if you know how to convert sales leads into loyal clients than  in one single promotion you can get as many as 450 NEW CLIENTS, like ...

Certain things fall into “more is better” category – but luckily long salon working hours and bigger marketing budget aren’t necessarily one of them. There is no reason to spend endless cash and time on salon marketing unless you want to. Many of the most successful salon businesses found the way to maximize sales with minimum investments and time, by decreasing the time spent in salon floor, and establishing truly creative marketing budget. Here’s 3 easy ways to make bigger customer gains in salons right now 1. Review your old customer base list you stopped using – ” 65% of missing  customers will come back, and ...

Your customers can’t find your salon on high street! Even though your salon business is running, your customers have not seen your salon recently, which means your customers have not visited your salon in a while. New customers are waiting, but they can’t shop with you if they can’t find your salon.  Your salon business deserves to get noticed – but your salon marketing isn’t getting the job done. Here’s the good news: a little fix-it work can make a big difference. Try these 3 tips to be seen on high street: 1. Find out why your customers aren’t seeing your salon When you ask the right questions, customers will ...