Salon Builder Articles

It feels a long time ago now but in 1989 I had to decide to get my new salon business ready to launch to the public. I had a few things to chew over. The first thing was my new salon premises. I had almost no cash in those days to spare, had also just had a new baby, just bought a new house and now was thinking about my first shop. Cash was very, very tight to say the least! How would it look? What would my salon clients think? Would it attract hair salon clients? Why would they want to come in? This first steps was all very external of course and surface but I also knew in the salon business it was the fashion w ...

Just because your major was not marketing at Salon School does not mean you have to shy away from salon marketing. Having a solid marketing plan in salon gives you an edge over salon competition, positioning, stylists – and it’s also the single most effective way to gain new clients 🙂 Here, 7 reasons you should not live another day without salon marketing plan. Reason 1: You’ll gain competitive advantage over salon competition More salons are opening every day, but not so many have a solid marketing plan in place. Doing just a little bit of more marketing than the salon next door will instantly give you the edge ...

Review Your Salon Client Attraction Plan  Stop for a second and ask yourself if you are marketing salon properly. If the answer is no to any of those points below, then you know for certain that you need a better salon marketing plan.  My salon sales are driven by price competition mostly I offer same service and product then the salon next door, customers can/t really tell the difference. I don’t really have a plan in my salon to pass my message to my customers. Longtime customers say “I did not know you offered that” I still don’t have, or never used, customer or prospects database.  If you are nodding your h ...

Empty Shops/Salons Hit Record Level! 14.6% of local shops are now empty. That number is expected to rise! Could your salon be next? More brand names like GAME are vanishing. This leaves a trail of unemployment. Now figures released are telling us nearly 3 million adults in the UK are now unemployed. The same report from the BBC also revealed that finding a job has now become a full-time occupation taking up to 8 hours a day if successful. Isn’t it about time you snatched back your life, took control of your life? I’ll give you a few tips in a second, read this first! More and more people enquire daily about my ME ...

How You Can Do Salon Marketing on Zero budget. In 1989 I opened my first salon. By 1991 we were almost bust. Talk about some desperate moments that had me, my first wife and staff had. Then I hit upon something that was to change everything. It was called this. MARKETING. Even better – it was also called marketing with zero budget because frankly I was absolutely stuffed, had no money in my pocket, no money in my wallet and no money in the bank. This was a case of make it work or get a job! The problem was with a job was everywhere I had worked kept firing me (for being overly creative) and frankly, I’m could be ...

London has many querky salons, and in one of them I am a customer. I could visit my salon every week, but I don’t. In fact I wish the salon was more active in salon marketing and sent reminders every week what could happen to my hair if I let it grow without professional redesign, not to mention fading colours and winter damaged hair texture if I miss my once every 4weeks salon appointment. And because I am busy to think about keeping hair at salon best, I only visit little quarky salon once every 8-10 weeks, when really I should be sitting there at least once every 4. That means my hair looks less than its best, ...