Salon Builder Articles

Hard to believe that flyer has generated over £25,000! OK this might sound simple but I do know most don’t do it the proper way. Just a week or so ago a consulting client of mine had no customers into his new business. His business wasn’t a salon, it was a carpet shop. He was really upset and had no idea what to do next. His investment into his shop was well over 50k. He had everything from endless rolls of carpets, box after box of curtains, blinds, rugs the lot. The shop was in a good spot. In the middle of a small shopping precinct so as you drove into the car park it was facing you right ahead. To one side wa ...

Yesterday I had a call from a salon owner. Just a few years ago she had her first hair salon. She told me it had crumbled over the years due to the fact she had no idea how to market her salon. No presence salon in the town, no real ability to pull in new clients and create client loyalty. This ended with her hair salon closing. She left the salon business for a couple of years and has decided to go back and open another new salon. So she called me for advice, she told me this time she couldn’t afford to get it wrong. As we talked on the phone she shared how much it had been costing her to refit the salon. Plumbi ...

I just waked past a salon and I saw they were practicing a traditional marketing technique I call … “Sat on your backside drinking coffee salon marketing. This is a technique practiced by a lot of salons I work with. It works like this. You walk into your salon in the morning. You check the appointment book. There’s no one booked in. You say to yourself, “What a day, can’t wait for it to end, hope it gets busier” You go to the back Put on the kettle Drink coffee until the coffee gives you a fake caffeine tan Hope and wait until a client walks through the door. That’s sit on your backside salon marketing. I can ...

Monday Morning Marketing So it’s Monday. Last Monday was a crap day for takings. This Monday looks like a crap day for takings. In fact almost every Monday has been a crap day for salon takings for years now. You open your salon on a Monday for one reason only … habit! I know, I’ve done it, been there and sat for a whole day in my salon with just two clients coming in for haircuts. So what can you do? Well like all new clean pages, Monday is the start of a new week for you and salon business, treat it that way and write down what you want to happen. Remember there are only 3 real ways for you to increase salon bu ...

I just had a thought. I used to hate Monday in the salon but we did a ton of stuff to change things. Here’s one thing you can change today. You know when someone walks into your salon and asks the question … “How much for a cut and blow dry please?” Here’s a trick you can use every single time to make sure you keep every client in your salon and opening their purse or wallet. OK here we go. When they ask you the question you need to understand they have already decided to pay for a new haircut at your salon. How do I know? Trust me I’ve been a student of marketing and teacher of marketing for 25 years, they are a ...

Is it really tough out there for salons? According to one salon ‘expert’ online yes it is. He said these are trying times for salon owners and marketing their salon. Actually I don’t believe that for one second. All I can see for any hair or beauty salon owner during a tough time is opportunity and so should you. Here’s why. When cash is tight people become more and more careful about what they spend on. They look at the service, the value, the overall quality and of course the feelings they personally get from the service in your salon. The salon marketing ‘expert’ who said it’s tough clearly has no real life sa ...