Salon Builder Articles

Let's get right to this. If social media didn't exist for the salon business. If advertising as you know it didn't exist for salons. If we had to strip everything back to get more clients into your salon... these are my big 3 salon marketing tools that will get you more clients.  1. Build ...

The principle to get new clients through your hair salon door is really very simple.The more salon marketing you do, the more opportunity for you to get more clients into your salon. You must keep asking yourself: how much and how varied ........

So many success stories or failures come down to leadership. How can one business owner thrive in times of crisis and another in a similar situation vanish entirely? How can you best develop as a leader, how can you guide your team members and hold.....

Digital gift cards have become increasingly more popular among local businesses to supplement the cash flow and support local brands. But not every hair salon has a way to sell online gift cards through the website, if you still have not got the gift cards set up for sale it is time to get things moving. After all, selling gift cards is one of the fastest and easiest ways to start selling online and secure cash flow right now even if your salon is currently shut. Most websites these days will offer an easy way to set up gift cards on your website, we use both Shopify and Squarespace but I am sure many other apps ...

You are proposing new ideas in your salon but your stylist who has been working with you for over 7 years does not think it’ll work. She believes your proposal of increasing the average order value will anger the clients, and in general, she believes there is little point in making changes at all as things work as they are fine. What do you say when someone disagrees with your proposal while maintaining leadership and respectingyour stylist’s ideas at the same time? Here are some quick guides to follow 1. Be realistic about the risks of reactions. It is not uncommon to feel a little timid or scared that your new ...

If you have a strong consultation system selling takes care by itself including the sale of retail products, colour, next appointments, new online tutorials, and more. In times of an unsellable environment, what can you do to start selling unsellable services? Here are 5 ideas to help create a better sales experience while you are unable to haveclose contact with your clients. 1. Online experience – it goes without saying that if you have not had an opportunity to bring your salon website experience to the new age it is time to get serious about improving online shoppers’ experience. It does not mean you have to ...